I have chosen TikTok ( https://www.tiktok.com/en/ )as my company. TikTok was once known as a platform to show off dance moves and funny videos. In our digital age it has grown to be a strong tool in shaping beauty standards and influencing how people view themselves. I wanted to talk about this company because they have recently gotten backlash for a recent filter they uploaded, "Chubby Filter". This started as a promotional tool, but it quickly got turned around when influencers started using this filter to body shame others. This topic will highlight the company's marketing strategy, and the harm digital effects can have on body images. TikTok's value proposition is to allow users/influencers/brands to create, discover, and share short videos that are informative, funny, authentic, and entertaining. It is meant to be a platform where people can connect with others all around the world, learn about cultural...